MiniMBA in Marketing with Mark Ritson

COURSE OVERVIEW

Most marketers never get formal training. The MiniMBA fixes that.

The MiniMBA in Marketing is MBA-level, CPD-accredited training built for working marketers, not students. Ten on-demand modules led by Professor Mark Ritson, covering the complete marketing framework from market orientation to distribution. Strategic. Evidence-based. Immediately applicable.

Over 90% of alumni complete the course feeling more confident and more effective. They're not just better marketers - they prove it.

Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking MiniMBA in Marketing.

Join them with full access to MiniMBA Alumni Network included after taking the course. Receive continued access to all of the course videos, readings and resources. Plus, monthly Q&As with Mark, Alumni-led case studies on getting the most out of your learnings, and a global community of passionate marketers supporting and sharing your ongoing journey.

COURSE
FEATURES

What you get

10 on-demand lessons covering core modules

Q&A sessions with Mark Ritson

Access to MiniMBA Alumni Network

MBA standard end of term assessment

COURSE
MODULES

The MiniMBA in Marketing. Ten modules. No filler.

Every module built around the frameworks that drive real marketing performance, not theory for theory's sake.

Led by Professor Mark Ritson, MiniMBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.

MODULE 1

MARKET ORIENTATION

Market Orientation / customer obsession / the marketing concept

Module length: 1 hr 15 mins

Reading: 4

Study time: 2 hrs

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MODULE 2

MARKET RESEARCH

qualitative and quantitative methods / research design

Module length: 1 hr 21 mins

Reading: 3

Study time: 2 hrs

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MODULE 3

SEGMENTATION

Sophisticated mass marketing / behavioural and firmographic approaches

Module length: 1 hr 33 mins

Reading: 3

Study time: 2 hrs

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MODULE 4

TARGETING

mass marketing versus targeting / strategic choices / customer portraits

Module length: 1 hr 5 mins

Reading: 4

Study time: 2 hrs

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MODULE 5

POSITIONING

perceptual maps / distinctive brand assets / differentiation and distinctiveness

Module length: 1 hr 43 mins

Reading: 4

Study time: 2 hrs

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MODULE 6

OBJECTIVES

strategic planning / funnels / OKRs

Module length: 1 hr 24 mins

Reading: 5

Study time: 2 hrs

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MODULE 7

PRODUCT

product management / jobs to be done / diversification

Module length: 1 hr 37 mins

Reading: 4

Study time: 2 hrs

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MODULE 8

PRICE

price research / behavioral economics / price setting

Module length: 1 hr 34 mins

Reading: 4

Study time: 2 hrs

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MODULE 9

MARKETING COMMUNICATIONS

integration / advertising effectiveness / messaging

Module length: 1 hr 39 mins

Reading: 4

Study time: 2 hrs

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MODULE 10

DISTRIBUTION

direct and indirect distribution models / physical availability

Module length: 1 hr 49 mins

Reading: 4

Study time: 3 hrs

PREVIEW MODULE

MARKETING

DOWNLOAD THE CALENDAR

Check out the detailed schedule of the upcoming course

"I've learned more in 2 months with Mark Ritson than I did 10 years of strategising and planning campaigns in marketing and advertising agencies."

APAC Education LeadLinkedIn

"I would hugely recommend this course to anyone who is interested in challenging their thinking or developing their marketing knowledge, particularly strategically, and wants to do so in a way that applies the theory to the ‘real world’."

Marketing ManagerSantander

"The MiniMBA cut through the hype and hard-line dogma in marketing to give me the clarity and structure I needed. I learned more usable marketing than I got in business school, for a fraction of the price."

Manager, Global Brand Experience InsightsMcDonald's

"Essential action-oriented training for today's strategic marketers that is practical, accessible, challenging and thoroughly enjoyable."

VP MarketingThomson Reuters

For marketers who know their instincts are good. And want the frameworks to prove it.

Whether you're three years in or running a team of 500, the gap between what you know
and what you should know is costing you.

Managers & Executives

Broaden your skills and move into wider marketing strategy.

who-is-it-for-2

Career Movers

Understand the strategy, structure and process behind winning marketing campaigns.

who-is-it-for-3

Senior Marketers

Get high level strategic lessons from the world’s leading marketing consultant.

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L&D Teams

Give your marketing teams the knowledge, skills and confidence to be the best they can be.

YOUR PROFESSOR

Mark Ritson, a leading figure in the world of marketing

With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.

He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter

MORE ABOUT MARK

Mark Rounded (1)

Explore our frequently asked questions for anything we might have missed.

When does the course start?

We run two intakes a year, one in April and one in September. The April programme starts on 7 April 2026 and you will have access to the platform until 31 July 2026.

How does the examination work?

Our interactive exam, played out in just over a week. Allows you to put into practice the principals of the course, taking you step-by step through the creation of your own marketing plan.

The exam is not mandatory and those not participating in the exam will receive a certificate with their CPD hours rather than an exam grade.

Does the course cover digital marketing?

While there is not a specific module on the course dedicated to Digital Marketing, Mark does touch on different aspects of this during the core MBA marketing subjects. MiniMBA is designed to model the traditional content of the top business schools.

Read this article to find out why – >

How does the Q&A work?

Students can submit questions at any stage during their study about the latest class and readings. Mark then answers all of these questions during the Q&A session which can also be accessed on demand or as a podcast immediately after it concludes.

Mark will answer most, if not all, of the questions during the session. The Q&A can be accessed on demand afterwards.

What are the time requirements?

Most students take around 3-5 hours per week to complete the Mini MBA in Marketing.

How many CPD credits do I get?

MiniMBA in Marketing course is accredited by the Continuous Professional Development Standards Office and you get 40 credits for completing the course.

How much is the course and how do I book?

To find out pricing for individuals or groups of 4 or less, visit the booking page.

For larger groups or bespoke bookings please email our training advisors at training@minimba.com

How will I access the course?

You’ll need to be registered to the site to access our elearning platform. If you haven’t done so already, you can register here.

Once the course begins, you’ll be able to login on the main MiniMBA page.

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