TEAM TRAINING

Team Training Resources

Strategic insights, practical guides, and real-world results to help marketing leaders develop high-performing marketing teams.

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Guides
Articles
Case Studies
Hear from our Alumni

Guides

Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.

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Winning Solutions for Winning TeamsRead More

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Unlocking Marketing EffectivenessRead More

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The Capable Leader’s Guide to Capability BuildingRead More

The Relationships Every Marketer NeedsRead More

In Praise of Proper TrainingRead More

Articles

Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.

Rachel Morris13 min read

Case Studies

Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.

Rachel MorrisNov 12, 2025 12:15:00 AM13 min read

How the 4Ps saved a 100-year-old brand: Boundless’ CMO on the impact of MiniMBA

In this four-part series with MiniMBA alumni Darren Milton , we look at how the marketing mix helped a legacy membership club ...

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Rachel MorrisJun 24, 2025 1:00:00 AM11 min read

From “cost-centre” to marketing powerhouse: Goodman Fielder

New Zealand’s largest FMCG company has transformed their approach to marketing – winning ground in market share, profitability ...

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Rachel MorrisMar 28, 2025 1:00:00 AM9 min read

How one CMO is bringing creativity back to New Zealand with MiniMBA

MiniMBA delivers Golden Age marketing “in a package,” says Goodman Fielder CMO Frankie Coulter Veteran marketer Frankie Coulter ...

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Hear directly from our Alumni

May 9, 2022

May 25, 2022

January 25, 2022

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31,000+ alumni have completed the course since its inaugurationin 2016

77 NPS+ over 90% of our alumni would recommend the course

86 A global learning programme with Alumni from over 86 countries

94% alumni feel more confident after doing the course

Why teams
chose MiniMBA

Why enroll your team?

MiniMBA helps marketing and brand teams grow capability, confidence and strategic impact. Here’s what makes it the go-to choice for 30,000+ marketers worldwide.

Immediate impact

Designed for real-world application from day one

Global recognition

Trusted by over 31,000 marketers in 60+ countries

Team alignment

Build shared language and confidence across teams and departments

Taught by experts

Taught by Professor Mark Ritson and top global educators

MiniMBA for teams

Build a world-class marketing department with
MiniMBA training for teams of 5+

Enquire today

Team Training Resources

Guides

Articles

“How to build better agency partnerships” – according to experts on both sides

“More consistency within my team” – and other key challenges for CMOs

“Driving effectiveness” – and more top priorities for CMOs

Case Studies

How the 4Ps saved a 100-year-old brand: Boundless’ CMO on the impact of MiniMBA

From “cost-centre” to marketing powerhouse: Goodman Fielder

How one CMO is bringing creativity back to New Zealand with MiniMBA

Hear directly from our Alumni

Why enroll your team?

Immediate impact

Global recognition

Team alignment

Taught by experts

MiniMBA for teams