MiniMBA Resources
All the latest news, events and marketing insights from Mark and our community
Guides
Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.
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Understanding brand positioning in competitive markets
Learn how to identify and own a distinctive position that resonates with your target audience.
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Understanding brand positioning in competitive markets
Learn how to identify and own a distinctive position that resonates with your target audience.
.png?width=300&name=Background%20(3).png)
Understanding brand positioning in competitive markets
Learn how to identify and own a distinctive position that resonates with your target audience.
Articles
Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.
Daisy TrumanFeb 18, 2026 12:15:00 AM7 min read
Mark Ritson talks rule breaking, Starbucks’ CEO and the marketing job market
Think of Mark as your marketing agony aunt, as long as you don’t mind straight-talking, no-nonsense advice with very little ...
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Daisy TrumanFeb 4, 2026 12:15:00 AM7 min read
Mark Ritson’s take on OpenAI, ‘maximiniflation’ and the price of beans
Because who doesn’t want to start their day with a healthy dose of Mark Ritson putting the world to rights? If you’re familiar ...
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Daisy TrumanJan 26, 2026 12:15:00 AM6 min read
Mark Ritson’s take on Gucci, the McRib and the junk food ad ban
Your bi-weekly round-up of the very best columns, features and excerpts from the marketing professor himself As calendars reset ...
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Case Studies
Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.
Webinars
Rachel MorrisDec 19, 2025 12:15:00 AM6 min read
Top 10 Marketing Moments of 2025 with Mark Ritson
Start ReadingMiniMBAJun 27, 2025 1:00:00 AM< 1 min read
“Four Ads, Three Factors and Two Bears” with Mark Ritson (on-demand)
Start ReadingMiniMBAMar 28, 2025 1:00:00 AM< 1 min read
Proper Advertising: The Five Steps on-demand
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