MiniMBA in Management with Mark Ritson

COURSE OVERVIEW

Marketing got you here. This gets you further.

There's a ceiling most senior marketers hit. Not because their marketing isn't good enough - it is. But because the boardroom runs on finance, strategy, and negotiation. Ten modules. Ten world-class professors from leading business schools. The MiniMBA in Management gives you the fluency to operate at the level your marketing career deserves.

Over 12 weeks, ten internationally renowned professors from some of the world’s leading business schools will be taking you through the fundamentals of successful management. Each of the ten modules will focus on a key part of an MBA syllabus, from Organisational Behaviour and Finance through to Negotiation and Conscious Capitalism.

Taught by an expert in their field, each of the modules is designed for marketers with serious ambition about where their career will go next, concluding with a global-business simulation that will put everything you’ve learned into practice and determine your final grade.

COURSE
FEATURES

What the boardroom
actually runs on

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10 on-demand modules covering key aspects of a full MBA outside the marketing field

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Q&A sessions with Helen Edwards

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Access to MiniMBA Alumni Network

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MiniMBA certificate and 36 CPD credits

COURSE
MODULES

Ten modules. Ten world-class professors. No passengers.

Finance. Strategy. Negotiation. Leadership. The disciplines that determine who gets a seat at the table, and who presents to them.

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MODULE 1

LEADERSHIP

Dynamic leadership / corporate hierarchies / insider strategies

Module length: 60 mins

Readings: 45 mins

Study time: 3 hrs 6 mins

Professor: Jay Conger

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MODULE 2

DECISION ANALYSIS

Framing decisions / performance metrics / behavioural tendencies

Module length: 1 hr 35 mins

Readings: 45 mins

Study time: 3 hrs 42 mins

Professor: Yael Grushka-Cockayne

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MODULE 3

FINANCIAL MANAGEMENT

Language of finance / balance sheet / income statement / cash flow statement / financial ratios

Module length: 39 mins

Readings: 45 mins

Study time: 2.5 hrs

Professor: Moira Creedon

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MODULE 4

LANGUAGE OF ACCOUNTING

Financial levers / financial goals / planning processes / reporting

Module length: 2 hrs 5 mins

Readings: 45 mins

Study time: 4 hrs 12 mins

Professor: Moira Creedon

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MODULE 5

STRATEGY

Three Cs / growth share matrix / experience curve pillars

Module length: 1 hr

Readings: 45 mins

Study time: 3 hrs

Professor: Roger Martin

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MODULE 6

INNOVATION

Innovation S-curve / market disruptors / strategy

Module length: 1 hr

Readings: 45 mins

Study time: 3 hrs 54 mins

Professor: Annamaria Conti

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MODULE 7

SUPPLY CHAIN

Efficiency / frameworks / supply chain dynamics

Module length: 59 mins

Readings: 45 mins

Study time: 3 hrs

Professor: Gad Allon

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MODULE 8

ORGANISATIONAL BEHAVIOUR

Influence without authority / key methods of influence / corporate ladder

Module length: 1 hr

Readings: 45 mins

Study time: 3 hrs 6 mins

Professor: Alison Fragale

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MODULE 9

NEGOTIATION

Game theory / 'the pie' / key insights of negotiations

Module length: 1 hr 25 mins

Readings: 45 mins

Study time: 3 hrs 18 mins

Professor: Barry Nalebuff

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MODULE 10

CONSCIOUS CAPITALISM

Benefits and limits of capitalism / four key pillars / social change / economic gain

Module length: 1 hr

Readings: 45 mins

Study time: 2 hrs 42 mins

Professor: Raj Sisodia

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MANAGEMENT

DOWNLOAD THE CALENDAR

Check out the detailed schedule of the upcoming course

"This is a very good primer on the key business disciplines that executives are expected to understand and manage."

VP MarketingDelta Dental

"If you were looking for business concepts to be delivered in a meaningful and accessible way - this is the right course for you. If you work in marketing and want to talk the language of C-suite, then this is the place to start."

Global Marketing ManagerUBT

"This course will undoubtedly either teach or refine skills that you will use on a day to day basis in business. Hugely worthwhile."

Commercial DirectorHawk

Who is the course for

For marketers who know their instincts are good. And want the frameworks to prove it in any room.

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Senior Marketers

You know marketing. Now learn the language everyone else at the top table is speaking.

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MiniMBA Alumni

You did the Marketing and Brand course. This is what comes next.

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Marketing Leaders

The skills that separate marketers who influence decisions from those who implement them.

YOUR PROFESSOR

Helen Edwards, a leading authority on marketing and brand

Helen is a consultant on brand positioning and brand strategy. She has an MBA from London Business School, a PhD in Marketing and acts as an Adjunct Associate Professor teaching the MBA Brand Management elective and for executive education.

On top of all that she’s (deep breath) an award-winning business columnist for Marketing Week, sits on the UK Effie council, was a keynote speaker at the 2021 Festival of Marketing and a judge for the Marketing Week Top 100.

She’s also written an excellent book called ‘Creating Passion Brands: How to build emotional connection withcCustomers’ and contributed chapters to both ‘The Definitive book of branding’ and ‘Eat your greens: Fact-based thinking to improve your brand’s health’.

She has over 20 years’ experience as a practitioner and her clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella.

MORE ABOUT HELEN

Explore our frequently asked questions for anything we might have missed.

When will the next Management course run?

The course runs each April and September, with our next programme starting on 20 April 2026.

How long is the course?

MiniMBA in Management course runs for ten weeks with the simulation (which will be how you’re graded) running alongside the modules. The April cohort will be able to access the programme until 31 July 2026.

How many CPD credits do I get?

MiniMBA in Management course is accredited by the Continuous Professional Development Standards Office and you get 40 credits for completing the course.

How much is the course and how do I book?

To find out pricing for individuals or groups of 4 or less, visit the booking page.

For larger groups or bespoke bookings please email our training advisors at training@minimba.com

How will I watch the video lectures?

All you need is a reliable internet connection. MiniMBA in Management is easy to access from your office, on the go via tablet or mobile or from home.

You can download Harvard Business Review and any other readings from the elearning platform so you can read them offline whenever suits you. Sometimes there might be an interactive reading or video, and you’ll need internet access for those. And, of course, you’ll need internet access to complete the simulation.

How long will I have access to the modules?

The videos will be available on-demand for the duration of the course. The April 2026 cohort will have access to the course platform until 31 July. After this, learners can access all the course content, plus much more, on our Alumni Network, which they get unlimited access to.

When will the on-demand Q&As take place?

We’ll share the date and time before the programme kicks off, but usually the on-demand Q&As happen every other Friday at 12pm UK time.

How does the simulation work?

From week three you’ll start to test what you’ve been learning within a competitive simulated environment used by top business schools around the world. After ‘six years’ operating one of eight car manufacturers in the fictional world of Autopia, your performance in the simulation will ultimately decide your final grade.

MiniMBA

in Marketing

The foundation. MBA-level marketing training that gives you the frameworks and the confidence.

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MiniMBA

in Brand Management

The specialism. Everything a serious brand manager needs, and nothing they don't.

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Corporate Training

The multiplier. When your whole team speaks the same marketing language, you spend less time explaining and more time executing.

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