Skip to content
Close
LOGIN
BOOK NOW
LOGIN
BOOK NOW

MiniMBA in MarketingMiniMBA in Marketing

Module 2

Market Research

qualitative and quantitative methods / research design

Module length: 1 hr 21 mins
Readings: 3
Study time: 2 hrs

If Market Orientation is about digging deeper into your customer needs, Market Research is about filling the hole with insights and lessons from the market.

It’s about choosing the right research methodologies and combining them together to get a full picture of who your customer really is, what they want and how they behave.

Other Modules

1 market orientation
Module 1 MARKET ORIENTATION
Module 1MARKET ORIENTATION

market orientation / customer obsession / the marketing concept

Module length: 1 hr 15 mins

Reading: 4

Study time: 2 hrs

Read More
3 segmentation
Module 3 SEGMENTATION
Module 3SEGMENTATION

sophisticated mass marketing / behavioural and firmographic approaches

Module length: 1 hr 33 mins

Reading: 3

Study time: 2 hrs

Read More
4 targeting
Module 4 TARGETING
Module 4TARGETING

mass marketing versus targeting / strategic choices / customer portraits

Module length: 1 hr 5 mins

Reading: 4

Study time: 2 hrs

Read More
5 positioning
Module 5 POSITIONING
Module 5POSITIONING

perceptual maps / distinctive brand assets / differentiation and distinctiveness

Module length: 1 hr 43 mins

Reading: 4

Study time: 2 hrs

Read More
6 objectives
Module 6 OBJECTIVES
Module 6OBJECTIVES

strategic planning / funnels / OKRs

Module length: 1 hr 24 mins

Reading: 5

Study time: 2 hrs

Read More
7 product
Module 7 PRODUCT
Module 7PRODUCT

product management / jobs to be done / diversification

Module length: 1 hr 37 mins

Reading: 4

Study time: 2 hrs

Read More
8 price
Module 8 PRICE
Module 8PRICE

price research / behavioral economics / price setting

Module length: 1 hr 34 mins

Reading: 4

Study time: 2 hrs

Read More
9 mar comms
Module 9 MARKETING COMMUNICATIONS
Module 9MARKETING COMMUNICATIONS

integration / advertising effectiveness / messaging

Module length: 1 hr 39 mins

Reading: 4

Study time: 2 hrs

Read More
10 distribution
Module 10 DISTRIBUTION
Module 10DISTRIBUTION

direct and indirect distribution models / physical availability

Module length: 1 hr 49 mins

Reading: 4

Study time: 3 hrs

Read More

BOOK NOW

The next cohort starts in April. There are marketers in your industry already on it.

Reserve your place
40,000+ alumni have completed the course since its inaugurationin 2016
78 NPS+ Over 90% of our alumni would recommend the course
86 A global learning programme with Alumni from over 86 countries around the world
95% alumni feel more confident after doing the course