Mark is not your usual professor.
One of the reasons that our alumni praise MiniMBA so highly is because of Mark’s unique and eccentric teaching style.
Prepare to be challenged, engaged and wowed as Mark guides you on how to become the best marketer you can be.
- Acclaimed Professor
- Global Brand Consultant
- 4x PPA Columnist of the Year
.png?width=300&name=Untitled%20design%20(19).png)
Award-winning teacher
Taught at
London Business School
Melbourne Business School
MIT Sloan School of Management
University of Minnesota
Awards
Columnist of the year
Ferber Award
PPA Business Columnist of the year
British Society of Magazine Editors, Columnist of the Year
Ferber Award
Thouron Scholar
Teaching Prize MIT Sloan
Teaching Prize London Business School
Teaching Prize Melbourne Business School
Sir Charles McGrath Award for Marketing
Clients
Baxter
Loewe
McKinsey
Subaru
Dom Perignon
De Beers Group
Ericsson
Jurlique
News Corp
WD40
Having spent over 25 years teaching marketing to MBA students and being a global brand consultant for over 20 brands, Mark sure knows what he’s talking about.
Mark has taught at Melbourne Business School as an Adjunct Professor of Marketing and has recently decided to work full time on MiniMBA. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been the recipient of MBA teaching awards at LBS, MIT, Singapore Management University and MBS.
He has worked globally as a private marketing consultant for clients that have included Baxter, Loewe, McKinsey, Dom Perignon, Subaru, Donna Karan, WD-40, Fresh, De Beers Group, Sephora, Benefit, Ericsson, Jurlique, Amgen, William Hill, Hennessy, News Corp, and Veuve Clicquot. For thirteen years – from 2002 to 2015 – he served as in-house professor for LVMH – the world’s largest luxury group – working in Europe with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.
He has written a weekly column for Marketing Week for over a decade. On 3 occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK and was the British Society of Magazine Editors Business Columnist of the Year in 2018. He is also a columnist for The Australian newspaper. His more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research. He was also the recipient of the Ferber Award for his doctoral thesis.
In 2018 he was rated one of the “Power 50” most important people in media by AdNews, one of ten top business thinkers in Australia by SmartCompany, recognised by the AMI with the Sir Charles McGarth Award, the highest honour for marketing in Australia.
His co-authored research on pricing was cited by George Akerlof during his Nobel Prize acceptance speech.
"Mark brings to life the key steps in any great Marketing plan in an easy to engage format."
"Mark Ritson makes marketing look easy, and he provides a functioning marketing framework rooted in traditional marketing but ready for the future."
"Mark is brilliant, highly engaging and at the top of the game, he breaks down the modules in the best way possible and makes it easier to understand, a great way to refresh and recap on how marketing should be done."
BOOK NOW
The next cohort starts in April. There are marketers in your industry already on it.
