Strategic positioning: How to shape what consumers think about your brand
Marketers need to stop over complicating things and take a simple, bothist approach to ...
Mark Ritson: Data finally shows us the “three factors” of good creative
Paul Dyson taught us that creativity is the biggest lever marketers can pull to drive ...
Three marketing ‘tweaks’ to get the most out of a tight budget
Targeted ethnography, performance penalties and the power of IMC – key lessons for ...
Bonds can be like Bud, a local brand for a global market
Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted ...
Three things make Coca-Cola better at marketing than anyone
Coca-Cola constantly churns out great financial results, but there’s no secret to its ...
Mark Ritson’s "Five Steps to Proper Advertising"
In his latest MiniMBA webinar, Mark Ritson clears up some common misunderstandings (and ...
For Elon Musk’s Tesla, there is such a thing as bad publicity
Tesla’s woes are a rare example of bad press that does harm the brand, because its CEO’s ...
Amazon must resist the temptation to bleed James Bond dry
The 007 brand will suffer if Amazon emulates Star Wars with spin-off movies and series. ...
Brand Codes: “First, they must know it’s me”
What are brand codes and why must we use them maniacally? We take a dive into the world ...
