What does the ‘junk food ad ban’ mean for marketers?
For many marketers affected by new restrictions on advertising high fat, salt and sugar ...
Mark Ritson: Data finally shows us the “three factors” of good creative
Paul Dyson taught us that creativity is the biggest lever marketers can pull to drive ...
Mark Ritson’s "Five Steps to Proper Advertising"
In his latest MiniMBA webinar, Mark Ritson clears up some common misunderstandings (and ...
What can McCain’s Grand Prix win teach us? Nothing new
The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that ...
Don’t listen to the industry sages, they’re not your ad’s target
Advertising professionals’ view of what makes a good ad is not only biased, it’s usually ...
P&G and Coke’s pandemic performances prove it: You don’t cut ad spend in a crisis
Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. ...
