The 10 reasons Marks & Spencer is the Brand of the Year
Mark Ritson celebrates a remarkable five-year transformation. This is not just a ...
Product is the P all marketers should strive to influence
Marketers should have a say in all 4Ps but one more than any other – the one they are ...
Dom Pérignon perfectly demonstrates the appeal of scarcity
What better expression of a luxury brand than refusing to sell your product this year, ...
How Guinness became Britain’s most popular pint
Guinness is the rare example of a brand with solid foundations in its product and brand ...
Follow Shania Twain’s lead and make sure product isn’t the forgotten P of marketing
Mark Ritson experiences an epiphany on his couch that leads him to revise his opinion of ...
Starbucks and Nestlé must focus on three key areas to avoid a bitter brew
Starbucks’ deal with Nestlé shows the brand knows where its core competencies lie, but ...
