Only crap marketers mistake stereotypes for segments
The ASA’s research into harmful gender stereotypes is spot-on, but why do marketers ...
Eight out of 10 millennials know demographics are horseshit
Millennials are no more similar to each other than they are to Gen X or Gen Z, so it’s ...
Targeting or mass marketing? The answer is both
The only way to achieve sustainable short- and long-term growth is to balance targeted ...
