MiniMBA online courses with Mark Ritson

"It’s highly practical, deeply applied, and made me a better marketer. Add in Mark's humor and energy, it’s outstanding continuing education no matter how senior you are."

CMOPinterest

"The MiniMBA delivers what modern marketing actually needs: principled rigor, data-led thinking, and practical frameworks I could confidently embed across my team."

VP Global MarketingSalesforce

"Mark Ritson takes the fundamentals of how marketing actually works and turns them into clear, practical frameworks you can use immediately"

VP Global BrandAsana

"The best part of the MiniMBA is the way Mark has consolidated an entire discipline into a simplified framework. There is real clarity to the way complicated topics are distilled into simple language and learning"

SVPIpsos

"I genuinely challenge you to find a more credible, engaging and rewarding brand management course available anywhere"

Global Brand ManagerToyota

"The impact has been significant. We now have a playbook that unites us, promotes a strategic approach to challenges and opportunities, and brings real clarity to how we operate."

CMOPenfolds

WHY CHOOSE MINIMBA

Understanding and influencing the big picture of marketing

The journey of great marketing begins with accepting that you know nothing and the market knows everything. Built on MBA-level marketing lessons taught at the world's top business schools, MiniMBA gives you the clarity and capability to transform your marketing career. Founded by Professor Mark Ritson, our courses deliver practical frameworks you can apply immediately.

MBA-level strategic marketing content

Learn directly from Mark Ritson

Flexible online learning at your pace

Practical frameworks and tools

Career-advancing certification

Global community of marketing professionals

HOW IT WORKS

Founded by Mark Ritson, MiniMBA will give you the tools you need to become the best marketer you can be.

100% online

Flexible courses you can fit around full-time work, wherever you are.

MBA level

Covering the same content as the classes taught on MBA programmes at top business schools.

Applied learning

Q&As with Mark Ritson, plus non-compulsory exam to test your new skills.

Community

Access to our exclusive Network. Connect with others and continue your learning beyond the course.

CORPORATE TRAINING

What could you do with a more effective, confident and inspired team?

Individually, MiniMBA is about becoming the best marketer you can be. Collectively, it’s about creating a common language, a common process and a common understanding – not just of how to do marketing properly, but why.

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YOUR PROFESSOR

Meet Mark Ritson

Mark has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, Melbourne Business School, MIT Sloan (visiting), and the University of Minnesota. His MBA teaching has been recognised with teaching awards at LBS, MIT and MBS and he is widely acknowledged as one of the world’s leading marketing educators.

He has worked globally as a marketing consultant for clients that have included Baxter, Loewe, McKinsey, Dom Perignon, Subaru, Donna Karan, WD-40, Fresh, De Beers Group, Sephora, Benefit, Ericsson, Jurlique, Amgen, William Hill, Hennessy, News Corp, and Veuve Clicquot. For thirteen years – from 2002 to 2015 – he served as in-house professor for the world’s largest luxury group, LVMH.

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MORE ABOUT MARK

Explore our frequently asked questions for anything we might have missed.

Which course is the best for me?

MiniMBA in Marketing

Built on the core MBA-level marketing lessons taught at top business schools, this course will guide you through the core MBA marketing content in just 10 on-demand modules. Perfect the crucial core concepts of marketing, from research and targeting to pricing and distribution.

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MiniMBA in Brand Management

Whether you’re already a brand manager, or a marketer interested in that side of things, MiniMBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.

The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting.

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MiniMBA in Management

Making managers out of marketers, learn what it takes to make it in the boardroom too. Ten internationally renowned professors from some of the world’s leading business schools will take you through the fundamentals of successful management.

Find out more →

How long are the courses?

MiniMBA in Marketing

The course runs over 11 weeks including a Reading Week. You then have 2 weeks to submit your exam.

MiniMBA in Brand Management

The course runs over 11 weeks including a Reading Week. You then have 2 weeks to work in the simulation.

MiniMBA in Management

The course runs over 11 weeks including a Reading Week. The simulation runs alongside the course, starting in week 6.

How intensive are the courses?

MiniMBA in Marketing, MiniMBA in Brand Management and MiniMBA in Management are 100% online, which makes it easy to access anywhere in the world and anytime.

You have a module a week with an interactive Q&A every other Friday.

Recommended pace: 3-4 hrs of weekly study

How many CPD points do the courses offer?

MiniMBA courses are all accredited by the Continuous Professional Development Standards Office and you get 40 CPD credits for completing each course.

Can I take the courses from a different country?

We have alumni from over 86 countries around the world, from New York to New Delhi, London to Lebanon. Both courses are completed entirely online, so you can join us from almost anywhere in the world.

Excluded countries

Some students from countries with stricter controls around streaming have had trouble accessing MiniMBA content. As such, we would advise against students joining us from the below countries:

China
Indonesia

How do I sign up?

You can sign up here for any of the courses. If you have a group or a bespoke training in mind, please get in touch with the team here.

The next intake of MiniMBA in Marketing starts on 7 April 2026, MiniMBA in Brand Management starts on 13 April 2026 and MiniMBA in Management starts on 20 April 2026.