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MiniMBA in MarketingMiniMBA in Marketing

Module 9

Marketing Communications

integration / advertising effectiveness / messaging

Module length: 1 hr 39 mins
Readings: 4
Study time: 2 hrs

After all the work done and positioning ourselves for success, it’s time to think about tactics.

How do we communicate about our product or service to the marketplace? What combination of traditional or digital channels will help us create that most important of things, a successful marketing campaign?

Other Modules

1 Market Orientation
Module 1 MARKET ORIENTATION
Module 1MARKET ORIENTATION

market orientation / customer obsession / the marketing concept

Module length: 1 hr 15 mins

Reading: 4

Study time: 2 hrs

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2 Market Research
Module 2 MARKET RESEARCH
Module 2MARKET RESEARCH

qualitative and quantitative methods / research design

Module length: 1 hr 21 mins

Reading: 3

Study time: 2 hrs

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3 Segmentation
Module 3 SEGMENTATION
Module 3SEGMENTATION

sophisticated mass marketing / behavioral and firmographic approaches

Module length: 1 hr 33 mins

Reading: 3

Study time: 2 hrs

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4 Targeting
Module 4 TARGETING
Module 4TARGETING

mass marketing versus targeting / strategic choices / customer portraits

Module length: 1 hr 5 mins

Reading: 4

Study time: 2 hrs

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5 Positioning
Module 5 Positioning
Module 5Positioning

perceptual maps / distinctive brand assets / differentiation and distinctiveness

Module length: 1 hr 43 mins

Reading: 4

Study time: 2 hrs

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6 Objectives
Module 6 OBJECTIVES
Module 6OBJECTIVES

strategic planning / funnels / OKRs

Module length: 1 hr 24 mins

Reading: 5

Study time: 2 hrs

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7 Product
Module 7 Product
Module 7Product

product management / jobs to be done / diversification

Module length: 1 hr 37 mins

Reading: 4

Study time: 2 hrs

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8 Price
Module 8 PRICE
Module 8PRICE

price research / behavioral economics / price setting

Module length: 1 hr 34 mins

Reading: 4

Study time: 2 hrs

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10 Distribution
Module 10 DISTRIBUTION
Module 10DISTRIBUTION

direct and indirect distribution models / physical availability

Module length: 1 hr 49 mins

Reading: 4

Study time: 3 hrs

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The next cohort starts in April. There are marketers in your industry already on it.

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40,000+ alumni have completed the course since its inaugurationin 2016
78 NPS+ Over 90% of our alumni would recommend the course
86 A global learning programme with Alumni from over 86 countries around the world
95% alumni feel more confident after doing the course