Brand Diagnosis

the concept of brand / brand equity / brand salience

Module length: 1 hr 8 mins

Reading: 4

Study time: 2 hrs

brand management / brand planning / brand building

Module length: 1 hr 31 mins

Reading: 4

Study time: 2 hrs

target marketing / mass marketing / two-speed planning / the long and the short

Module length: 58 mins

Reading: 4

Study time: 2 hrs

distinctiveness / salience / codifying / brand execution

Module length: 1 hr 30 mins

Reading: 4

Study time: 2 hrs

funnel building / strategic goals / brand strategy

Module length: 1 hr 19 mins

Reading: 4

Study time: 2 hrs

brand portfolios / consolidation / diversification

Module length: 1 hr 34 mins

Reading: 6

Study time: 2 hrs

from strategy to execution / disruptive consistency / codification / exemplars

Module length: 1 hr 43 mins

Reading: 4

Study time: 2 hrs

setting the branding budget / zero-based budgets / brand health

Module length: 1 hr 40 mins

Reading: 4

Study time: 2 hrs