Roger will give you the tools to operate in an environment where marketing and strategy converge.
With his famously provocative approach to marketing and strategy within an organisation, Professor Roger Martin has been named the number one management thinker in the world. He’s a trusted strategy advisor to CEOs of companies worldwide, including Procter & Gamble, Lego and Ford.
With Roger, you’ll learn fundamental strategic frameworks, while gaining an understanding of how to operate in an environment where marketing and strategy converge.
- Seasoned Professor and Dean
- Strategy advisor to CEOs worldwide
- 30 Harvard Business Review articles published
Roger will teach you:
- STRATEGY
Unique industry experience
Taught at
University of Toronto
Michael Lee-Chin Family Institute for Corporate Citizenship
Martin Prosperity Institute
Awards
Named #1 Management Thinker in the World by Thinkers50
Best book of the year for Playing to Win
Clients
Ford
Lego
Procter & Gamble
As well as his unique industry experience, Roger is also Professor Emeritus at the Rotman School of Management at University of Toronto, where he also served as Dean from 1998-2013. He was the Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
Before his time at Rotman, he spent 13 years as a Director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts, where he served as co-head of the firm for two years.
Roger’s research specialisms include Strategy, Democratic Capitalism, Integrative Thinking, Design of Business, Incentives & Governance, and Social Innovation and he’s written extensively on these subjects, including 13 books and 30 Harvard Business Review articles.
To Go Further
Books
Playing To Win
A New Way To Think
When More Is Not Better
Articles
Strategy in a Hyperpolitical World
The Real Secret to Retaining Talent
Videos
How to develop a strategy that wins in competitive markets
Mayo Clinic – Session 3: Start Here: Roger Martin
Podcasts
Roger Martin: Forward Thinking [The Knowledge Project Ep. #97]
Rita McGrath and Roger L. Martin on the Nature of Competitive Advantage [BCG Henderson Institute]
Other
BOOK NOW
The next cohort starts soon. The boardroom won't wait.






