Blog Post by Mark Ritson
Mark Ritson5 min read
Bonds can be like Bud, a local brand for a global market
Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted ...
Start Reading
Mark Ritson7 min read
Three things make Coca-Cola better at marketing than anyone
Coca-Cola constantly churns out great financial results, but there’s no secret to its ...
Start Reading
Mark Ritson8 min read
For Elon Musk’s Tesla, there is such a thing as bad publicity
Tesla’s woes are a rare example of bad press that does harm the brand, because its CEO’s ...
Start Reading
Mark Ritson9 min read
Amazon must resist the temptation to bleed James Bond dry
The 007 brand will suffer if Amazon emulates Star Wars with spin-off movies and series. ...
Start Reading
Mark Ritson7 min read
Ignore anyone who tells you to forget about targeting
Targeting is the start of strategy yet many marketers are being told they no longer need ...
Start Reading
Mark Ritson7 min read
Nike’s turnaround has begun – but it will take a long time
Nike has triumphantly returned to its roots, focusing on sport while overinvesting in ...
Start Reading
Mark Ritson11 min read
Jaguar has rebranded when it needed to revitalise
Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead ...
Start Reading
Mark Ritson16 min read
The 10 reasons Marks & Spencer is the Brand of the Year
Mark Ritson celebrates a remarkable five-year transformation. This is not just a ...
Start Reading
Mark Ritson9 min read
Starbucks needs to cut the crap from its brand positioning
The coffee chain is a serial offender at producing esoteric mission statements, so can ...
Start Reading